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  • https://doi.org/10.1145/3746252.3761564Copy DOI Icon

Taming Ultra-Long Behavior Sequence in Session-wise Generative Recommendation

  • Nov 8, 2025
  • Wuchao Li +7 more
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Abstract

Generative recommendation has emerged as a transformative paradigm in recommender systems, enabling modeling user behavior autoregressively without explicit target conditioning. While this approach eliminates the need for target signals, it necessitates compressing extensive historical interactions-potentially spanning lifelong sequences-into coherent interest representations. Conventional methods for handling long sequences typically rely on target-guided search mechanisms (e.g., SIM) to efficiently filter and compress behaviors. However, this strategy is incompatible with generative frameworks due to their target-agnostic nature. To address these challenges, we propose a novel encoder-decoder model named HiCoGen (Hierarchical Compression-based Session-wise Generative Model), which efficiently models long-term interests in generative models. In the encoder, HiCoGen compresses behavior sequences using hierarchical content similarity clustering and employs a hierarchical attention architecture to reduce sequence length while preserving information integrity. In the decoder, HiCoGen uses session-wise generation instead of point-wise generation to better align with industrial short-video applications. To enhance the stability of session-wise generation, we introduce an auxiliary Hierarchical Multi-Token Prediction module. Extensive experiments on public and industrial datasets show significant performance gains over state-of-the-art methods (21.2% in ML-1M and 35.6% in industrial datasets on NDCG@3). We also conducted visualization and performance analysis to explore the advantages of long sequence modeling.

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