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  • https://doi.org/10.25394/pgs.31434655Copy DOI Icon

Understanding Students' Attitudes Toward Adopting Artificial Intelligence Technologies

  • Mar 3, 2026
  • Purdue
  • Russell Mulligan
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Abstract

Artificial Intelligence (AI) technologies are becoming increasingly pervasive throughout the business industry. The rapid diffusion of this technology in organizations is due to the intrinsic benefits that can be realized by those who successfully adopt them into their business practices. Those organizations that fail to adopt AI technologies will be at a competitive disadvantage over those that do. As can be found throughout IS literature, successful adoption depends on users’ attitudes and behavioral intentions toward AI technology. Therefore, given the rapid diffusion of AI and the need for organizational success, it is important to research and understand the determinants of users’ attitudes and behavioral intentions toward adopting AI technologies.This current research proposed an extended Technology Acceptance Model (TAM) that includes variables identified within literature to be determinants of users’ attitudes and behavioral intentions toward adopting AI technologies. The proposed model (PM) was then tested by conducting a cross-sectional survey of students in a business college. The survey results were analyzed to determine which of the proposed variables increase TAM’s ability to explain attitudes and predict behavioral intentions toward adopting AI technologies. Further analysis also identified which of the proposed variables significantly influence business students’ attitudes and behavioral intentions to adopt AI technologies.The study found support that perceived usefulness was a significant determinant of students’ attitudes towards AI technologies. However, contrary to previous findings, the study found perceived ease of use negatively influenced attitudes towards AI technologies. From these findings, this study sought to provide insights that can inform educators and practitioners of curriculum and training design topics that will increase the likelihood of AI technology adoption. Specifically, the results suggested that educators and curriculum and instructional design practitioners should focus on usefulness and not on simplicity of use. The study also recommended that future research extend the current model with moderators and mediators such as innovation resistance and perceived risk.<br>

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