Visual communication design students’ self-perception of their visual literacy competency in determining, retrieving, interpreting, and evaluating visual materials

Visual Literacy

Visual communication design and space design is discussed in this paper the complementary relationship between, it is worth mentioning that the visual communication design can be a good blend of collision and space design, so the analysis of the blend mode in the design of visual communication design elements in space, and space visual design elements of law, more reasonable and effective use of visual communication design elements in space design activities for better design services, become a carrier capacity and environmental design in visual communication design concept, therefore, in the design of the two classify, between the two cannot be away from each other, can only promote better design complement each other. As is known to all, the most direct contact between human beings in this world is vision, also known as sight and sight, followed by hearing, smelling and tasting. Therefore, the more intuitive feelings of human beings will be conveyed by vision. In 1960, the term ＂visual communication＂ popular in the world design congress held in Japan, including printed newspapers and magazines, posters and other promotional material design, and television, movies, electronic billboards and other media, through the eyes to convey to the brain for modelling of expressive design is widely referred to as visual communication design, there's a phrase can express: show people design, design. Moreover, in the design of contemporary exhibition space, visual communication design elements are often used. These design elements not only have the function of transmitting information, but also have unlimited commercial value and propaganda effect. Left the concept of positioning, space design is only the so-called functional platter; Ignore the visual communication of visual language, no matter how good the environment will be due to graphic design style gap and left a failure. As we know, one of the most important functions of visual communication design elements is to help present the most complete visual effect in the spatial display. The organic connection between visual communication design and display space design not only harmonizes the relationship between two-dimensional plane and three-dimensional space environment, but also expands the cooperation between subjects and strengthens the research space between the two design disciplines. Only in this way can designers solve complex and comprehensive problems and help designers make full use of their advantages to create better works.

PurposeThe purpose of this study is to evaluate student visual literacy skills using the newly designed visual literacy framework and visual literacy (VL) scale.Design/methodology/approachIt includes a newly designed framework, a self-reporting questionnaire and a scale to evaluate an individual's VL skills and overall competency. The self-reporting questionnaire consists of 13 items with a five-point Likert scale.FindingsThe newly developed VL skill scale assessed the Fiji students’ competency (i.e. identify, understand, evaluate and communicate using visuals). The mean for the 13 items on VL skills showed average results, but 46.33% recorded high visual literacy competencies. The multiple linear regression analysis outcomes showed all 13 skills demonstrated significant contributions to becoming visually literate.Research limitations/implicationsThe limitation of this study is that the questionnaire is self-reporting, so the evaluation can be highly rated. The implications are that relevant stakeholders will be able to devise strategies and content to improve visual literacy in Fiji.Practical implicationsImages are playing an important role today, especially after COVID-19, which forced the education system to go online. Online learning involves a lot of visuals, and as such, visual literacy is important to students so that they can successfully learn online. This paper brings out the important aspects of visual literacy, which needs to be understood by the students.Social implicationsIn society, everything involves visuals. This paper introduces a visual literacy scale and a visual literacy tool to measure the visual competencies of individuals. If people understand the components of visual literacy, then visual competencies of the people will also improve.Originality/valueTo the best of the authors’ knowledge, this paper is the first one on evaluating visual literacy competencies in Fiji and also in the South Pacific. The visual literacy tool is also new to the world.

With the progress of the times and the development of society, big data technology has initially covered all areas of society, which has brought great help to people's lives and enterprise innovation. In the era of big data, computer technology is one of the simplest, most widely used and most frequently used technologies. With the improvement of people's quality of life and aesthetic standards, traditional image design and visual communication can no longer meet people's aesthetic standards. Therefore, relevant design enterprises have introduced computer technology into the system of graphic image design and visual communication design, in order to innovate image design and improve visual communication quality. According to the quality and aesthetic problems existing in current graphic image design and visual communication design, this paper analyzes the concepts and functions of computer graphic image design and visual communication design, and then summarizes the system composition of computer graphic image design and visual communication design, so as to reflect the powerful functions of computer graphic image design and visual communication design system. Keywords-analysis computer;

With the continuous development of digitalization and informatization in the 21st century, we have ushered in the big data era. The advent of the big data era has brought about subversive changes in many fields. With the tide of the big data era, how visual communication design can more accurately and intuitively convey the information content to be expressed and can stand out among many visual communication media is the concern of every designer. Only when visual communication design is creative can the information receiver be impressed with the visual design content, so creative thinking is particularly important in visual communication design. This paper analyzes the opportunities and challenges faced by visual communication design under big data environment in detail, and puts forward several strategies for developing creative thinking in visual communication design according to the current situation.

With the rapid development of digital media technology, digital media context emerges as the times require. Visual communication design also presents language features, aesthetic features and communication features, which have a great impact on visual communication design to a certain extent. However, based on the analysis of the actual situation, visual communication design is still in the situation of challenges and opportunities. Based on this, this paper studies the multiple characteristics of visual communication design in digital media environment. This paper expounds the main characteristics of visual communication design, and analyzes the changes of visual communication design performance in the digital media era. It also discusses the influence of digital media era on visual communication design from three dimensions: changing the form of information dissemination, promoting the development of multidimensional design and realizing virtual design. Finally, the paper compares the visual communication design based on digital media environment with the traditional visual communication design method, aiming to provide reference for the digital development of visual communication design. Research shows that visual communication design can reflect the characteristics of digital media era, break through the limitations of time and space, and bring more aesthetic experience to people. It is worth noting that on the basis of the visual impact brought by digital media technology, it is necessary to alleviate the contradiction between the progress of the times and the development of visual communication design.

This study explores the role of prompt engineering in visual communication design education, specifically examining its application with AI image generators. With the rise of AI technologies, prompt engineering has become an essential skill for creative professionals to maximize the potential of AI tools in generating high-quality visuals. The purpose of this research is to assess the effectiveness of prompt engineering skills among visual communication design students and identify factors that contribute to successful prompt formulation. Research methods include case study analysis, surveys, prompt formulation experiments, interviews, and visual output analysis using AI tools such as DALL-E, MidJourney, and Stable Diffusion. Findings show that students’ prompt engineering proficiency varies widely, with language skills, creativity, and technological understanding being key determinants. Effective prompt engineering significantly enhances the quality and creativity of generated visuals. The study concludes that integrating prompt engineering into design curricula can improve students' technical skills and creative problem-solving. Educators should focus on practical applications and provide training in AI tools to ensure that students are prepared for the evolving design landscape.

Aims To enhance the teaching quality in the field of visual communication design and make students to improve in all aspects of moral, intellectual and physical development, strengthen their ideological education, improve their ideological quality and strengthen their understanding of visual communication design art. Methods By using mathematical methods to construct models, and making appropriate selection of the literature method, practical teaching method and investigation method, the author made a comprehensive study on the artistic problems in art teaching from the aspects of definition, function, characteristics and students’ ideological quality, and discusses potential solutions. Results It had a positive effect on teachers and on their teaching methods, so that they have a better understanding of their teaching work, to motivate themselves towards their goals, make the classroom teaching vivid and improve the teaching efficiency. Conclusion The art of teaching visual communication has a close relationship with the strength and quality of people's thoughts; so, we must strengthen the artistic quality of visual communication design education, to improve students’ ideological quality and the art of teaching visual communication design. In our model, the motivation of teachers to create and sustain interest in students studying visual communication design is stronger when the imagination of ideological content is broad, and when the artistry is positive for right triangle and thoughtful for backward right triangle. The construction of the model is like a regular triangle and an inverted triangle combined to form a regular rectangle mathematical model. It will make visual communication design teaching like Mona Lisa so that people linger.

PurposeThis paper seeks to offer a rationale and practical suggestions for the integration of visual literacy instruction and information literacy instruction practice and theory.Design/methodology/approachThe paper aligns visual literacy and information literacy competency standards, revealing connections and opportunities for practical integration during library instruction and traditional classroom instruction.FindingsOn analysis of 11 visual literacy competencies, three exhibit a strong relationship with the ACRL's Information Literacy Competency Standards.Practical implicationsThe paper provides guidelines for teaching and learning scenarios that may be used in a library instruction session or as part of a course curriculum.Originality/valueThe paper advocates the alignment of visual literacy and information literacy competencies as a method for connecting multiple literacies in information literacy instruction.

Enrollments in online courses continue to grow. With this growth has come an increased need for instructors to develop content for their courses using digital technology. To address instructors’ abilities to develop content for a virtual environment, institutions have focused on the most effective and efficient ways to design online courses and programs. However, despite increased focus on the instructional design of online courses, little attention has been given to their visual design. This is problematic because research suggests that the visual design of online courses can improve the student learning experience. Given this problem, additional research is needed to understand the visual design of online courses, including page layout design and the integration of visual media. Three different studies were conducted to address this problem (a.) Study 1 is a literature review that synthesizes the relevant topics in visual communication design to online course development. The study addressed the mechanics of visual design but also external factors that influence visual design thinking. In this chapter, the authors seek to clarify the process of using visual design to improve the online learning experience. The chapter concludes by suggesting strategies that colleges and universities can use to help faculty and instructional designers learn visual design skills through the creation of a design studio. (b.) Study 2 is an exploratory qualitative study that investigates the ways in which educators in higher education apply visual design to their online courses through the design process framework of looking, thinking, doing, and critiquing (LTD+C). Semi-structured interviews were conducted to explore instructor’s use of a visual design process, application of visual design thinking, and perceived barriers in designing online classrooms. Based on the findings of the study, it is suggested that the visual design process in online courses can fit within the LTD+C framework and activities associated with each part of the process should be further explored. (c.) Study 3 is a qualitative content analysis of images used in online courses. The study examined the current use of images in higher-education online classrooms along with the ability of instructors to create, select, and apply images to an online classroom learning management system by exploring well-known frameworks of image taxonomy in online classrooms. Based on the findings of this study it is suggested that the current framework of educational image taxonomy can be elaborated upon and that instructors need better training in appropriately handling using images in online classrooms. The general conclusion promoted in this dissertation is that visual design needs more emphasis within the field of education from both practical applications and research-based studies.

With the continuous development of our country’s modernisation process and the continuous development of education, the education of design talents is getting more and more attention from people, the era of design as a “secondary subject” in schools has ended, modern people have recognised that the world of design is a world of infinite wonders, and that some design experience is an indispensable element for enriching people’s lives, and design is related to the deepest things in human nature. Design is closely related to the deepest part of human nature. As an important part of the design field, visual communication design is not only an education of design techniques as traditionally believed, but also a complex systematic project to develop wisdom. It is not possible to improve one’s design quality with only a little bit of technique. In addition to mastering design technique, we must also be familiar with the development history of design and its development prospect, have the ability to appreciate design and have insight into design, and fully explore one’s own visual thinking, so as to make one’s own design thinking more active. Visual thinking is a novel concept. This ability is inherent in us, and for designers of visual communication design, the cultivation of visual thinking should be richer and more diversified. But to engage in design through this ability requires special training.

This research examines using visual communication design as a medium for da’wah which is analyzed using Roland Barthes’ semiotic analysis on the contents of the punk hijrah community’s Instagram account @punkhijrah. Entering the development of communication and information technology in the current digital era, visual communication design has become an important platform for communicating da’wah messages visually. @punkhijrah is one of the many Instagram accounts that uses visual communication design to publish creative and innovative content. Roland Barthes’ semiotic analysis method is used to examine visual communication design in the form of symbols and meanings contained in posts on the Instagram account @punkhijrah. This research was conducted to find out and interpret the meaning of the visual communication design used by @punkhijrah as a propaganda medium with a qualitative approach, then analyzed using Roland Barthes’ semiotic analysis method to examine signs as a whole, both regarding content and meaning, seen from three elements, namely typography, illustration, and color. The results of this research show that the visual communication design as a da’wah medium used by @punkhijrah shows that the meaning and understanding of the signs in the content has meaning and an appeal to the public or readers to continuously Istiqomah do good, become a better person, more becomes more vocal about current religious issues, and stay away from evil.

This paper delves into the application of colour psychology in visual communication design.As an art form that conveys information and emotions through visual elements, visual communication design, colour plays a crucial role in it.As a discipline that studies the relationship between colour and human psychology and behaviour, colour psychology provides an important theoretical basis and practical guidance for visual communication design.This paper outlines the basic principles of colour psychology, analyses in detail the specific application of colour psychology in visual communication design, and also discusses the application of colour psychology in cross-cultural design.Through a series of case studies and empirical research, this paper further validates the effectiveness of colour psychology in visual communication design.These cases cover a wide range of industries and fields, and fully demonstrate the important role of colour psychology in enhancing the attractiveness of design works, strengthening the efficiency of information communication and shaping brand image.The research in this paper not only provides new perspectives and ideas for visual communication design, but also provides useful references and lessons for designers in their practical work.In the future, with the deepening of colour psychology research and the continuous development of visual communication design, the application of colour psychology in visual communication design will be more extensive and in-depth.

With the rapid development of the times, new tools are constantly appearing in visual communication design, such as the use of graphic creativity in visual communication. With this as a starting point, this paper introduces the MOEA/D algorithm, which decomposes the MOP problem into a series of subproblems to be solved by decomposition techniques, using weight vectors to obtain the neighbors of each subproblem, followed by calculating the neighbor subproblems, dividing the individuals into segments, and obtaining the child individuals. Finally, the fitness of each offspring individual was calculated and cut to give the final level of each factor. Finally, the strategy of using graphic creativity in visual communication design in the context of Internet+ is calculated from the MOEA/D algorithm. The experimental results showed that by means of multiple control groups, the experimental group achieved a 30% correct rate for Q3 and Q9 quiz questions, and the experimental group had a significantly greater correct rate than the control group. Therefore, more design concepts and design thinking can be explored through the study and analysis of graphic creativity to help the use of graphic creativity in the work of visual communication design.

Salam Village is one of the villages in Patuk District, Gunungkidul Regency. Geographical location and natural resources are assets for Salam Village as a tourist spot. There are many interesting tourist objects, which are not well known by the public. In general, tourist attractions in Gunungkidul are widely known by the public. The problems raised in this study are 1) How to design attractive and communicative promotional materials so that Salam village becomes a tourist spot that is known by the public 2) How to create visual communication ideas that can support the promotion of Salam Village, Patuk Gunungkidul District 3) How is the effectiveness of visual communication design as a medium to promote Salam Village, Patuk Gunungkidul District. While the objectives are 1) Designing attractive and communicative promotional design materials, so that Salam village becomes a tourist spot that is known by the public 2) Creating visual communication design ideas that can support the promotion of Salam Village so that it becomes known by the wider community 3) Knowing the effectiveness of visual communication media in promoting tourism objects in Salam village, Patuk Gunungkidul sub-district. The method used in this research is to create a visual communication design for tourism objects in Salam Village, Patuk District, Gunungkidul Regency. To assess the effectiveness of the visual communication design using the Customer Response Index (CRI) method. Using audio-visual media, the tourism potential of Purboselo Nawing can be clearer and get the attention of the public. In designing a promotional video, all the needs of stakeholders, especially Purboselo Nawing, can be packaged into one medium, namely an audio visual media. In the end, it is hoped that this video will help Pokdarwis which manages Purboselo Nawing in conveying the message that the wider community wants to capture, as part of the promotion of tourist destinations. The CRI calculation in this study implements the AISAS concept which consists of five indicators, namely attention, interest, search, action, and share. The results of the calculation of CRI with the AISAS concept obtained in this study are as follows: CRI AISAS of 18.01%, CRI of AIAS of 18.76%, CRI of AISS of 40.82%, and CRI of AIS of 43.52%. Consumer response to Purboselonawing advertisements/promotions on Instagram and YouTube accounts is relatively good. This can be seen at the attention stage the value is 54.67%. At the interest stage, respondents are very interested in advertising/promotions purboselonawing with a value of 93%. At the search stage, the results are very good, which is 96%. At the action stage, it is also quite good with a value of 44.12%. Meanwhile, the willingness to share advertisements is quite good with a value of 83.64%.