- Research Article
- 10.36807/2411-7269-2026-1-44-133-139
DIGITAL TRANSFORMATION OF RE-GIONAL RETAIL
- Mar 01, 2026
- ECONOMIC VECTOR
- V.e Preis + 2 more +2
The digital transformation of regional retail trade creates new requirements for sales process management, requiring higher fore-casting accuracy, flexibility of solutions and adaptability to local market conditions. Artifi-cial intelligence (AI) and machine learning (ML) technologies are becoming key tools for improving the efficiency of retail chains, allowing them to automate demand analysis, optimize inventory replenishment, improve price management, and create personalized offers for customers. The article examines the features of regional retail trade that de-termine the specifics of the use of algorith-mic methods, and reveals the impact of AI and ML on reducing operational risks and increasing the economic performance of sales activities. An analytical review of the potential of intelligent technologies in in-creasing the sustainability and competitive-ness of regional retail chains has been con-ducted.
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