This study analyzed the effect of Naver Smart Place information characteristics on the attitude and actual usage intention of restaurant businesses, and investigated the mediating role of business attitude in this relationship.The aim was to propose theoretical and practical implications for restaurants utilizing such systems.Data from 300 sources were collected and analyzed.All four sub-factors of Smart Place information characteristics-vividness, agreeableness, timeliness, and objectivity-were found to positively influence corporate attitude.Vividness and agreeableness significantly impacted usage intention, while timeliness and objectivity did not.Business attitude strongly and positively influenced usage intention.Furthermore, business attitude mediated the relationship between vividness and agreeableness on usage intention.Therefore, to foster positive customer attitudes when using Naver Smart Place, restaurant businesses should strive to improve all factors including vividness, agreeableness, timeliness, and objectivity.Given that vividness and agreeableness are crucial for enhancing customer usage intention, continuous information updates and service improvements are essential for restaurants to receive positive customer evaluations.

In recent years, the burgeoning popularity of artificial intelligence chatbots has sparked a surge in research on users' intentions and usage.In order to explore the research hotspots and future research directions in this field, this study used bibliometric analysis to investigate users' intention to use and adoption of AI chatbots (IUAAIC).On 12 January 2025, this study collected and screened 287 articles in this field included in the web of science core collection database.Using tools such as online bibliometric analysis platform (Bibliometric), VOSviewer, CiteSpace, and Bibliometrix based on R language, the information on publications, countries, journals, and keywords related to the field was systematically evaluated and visualized, revealing the current status of applications in the field and analyzing in detail the latest research hotspots and research trends.This study lie in its ability to delineate the underlying patterns and determinants of AI chatbot usage, offering valuable insights for developers, policymakers, and marketers.By synthesizing and visualizing the available literature, this research facilitates a deeper understanding of users' behaviors and preferences, thereby enhancing the design and implementation of future AI chatbots applications.

The purpose of this study is to examine the impact of social media marketing (SMM) on consumer responses and their related behavioral outcomes.The theoretical framework is based on the SOR theory and was tested against some of the more well-known consumer electronics (CEs) brands in China.Data were collected from 405 users in China through an online survey.The data were analyzed using SPSS and AMOS.The results of the study show that SMM has a direct positive impact on consumer purchase decisions (PD) in the Chinese CEs market.SMM can indirect positively influence PD by perceived value (PV), brand image (BI) and brand trust (BT).This study fills the knowledge gap regarding the mediating roles of PV, BI and BT between SMM and PD through the SOR framework, and makes contributions to the SMM literature and the marketing of Chinese consumer electronics products.

Halal products and services are gaining momentum and there is continuous growth in the size of halal markets.Halal cosmetics is one of the important segments of the same.The core aim of the current study is to propose and empirically test the role of electronic word of mouth (EWOM) in predicting halal cosmetics purchase intentions (PI) via mediation of attitude and moderation of emotional value (EV) on data from Oman and Pakistan.Considering the nature of the study, the data is collected from role of the study, the data is collected from female respondents using the convenience and snowball sampling techniques.All in all, 171 and 193 responses (from Oman and Pakistan respectively) are used for analysis purpose.Findings of the study reveal that EWOM influences PI both directly and indirectly via attitude for both the samples.The moderation is supported but the findings highlight that the EV dampens the relationship of EWOM and attitude instead of strengthening it.The results are similar for both the samples.The study is novel, because there are limited studies available that focus on comparing the results of two countries on halal cosmetics purchase intentions.Furthermore, EV has largely been ignored topic in the halal cosmetics purchases literature.The study offers valuable insights into communication, information and marketing literature.

Social media marketing has become a central component of contemporary brand communication, and meme marketing humorous, shareable, user-generated content has emerged as a powerful tool for enhancing digital engagement.While global brands have successfully integrated memes into their marketing strategies, the practice remains underexplored and underutilized in Pakistan.Existing scholarship provides limited empirical evidence on how meme-based content influences consumer psychology or behavior in this context.Addressing this gap, the present study investigates how meme marketing shapes selfexpansion, brand attitudes, and purchase intentions by applying the Value-Attitude-Behavior (VAB) framework.Using a survey of 400 social media users, this research employed 20 adapted items from established scales and conducted reliability testing in SPSS 23 followed by confirmatory factor analysis and structural modeling in SmartPLS.The results confirm that meme marketing significantly enhances self-expansion, which positively influences brand attitudes and subsequently increases purchase intentions.The findings highlight selfexpansion as a key psychological mechanism through which meme value is translated into consumer behavior.This study contributes to digital marketing literature by offering theoretically grounded insights into meme marketing and provides practical guidance for Pakistani firms seeking effective, culturally resonant social media strategies.

The primary objective of this research is to explore the manner in which Digital Financial Inclusion (DFI) exerts an influence on Corporate Charitable Donations (CCD), while also investigating the mediating function of Digital Transformation (DT) and the moderating role of CEO Green Experience (CGE).By utilizing panel data sourced from Chinese-listed companies spanning the period from 2015 to 2022, this study adopts multiple regression models to conduct empirical analysis.The key results of the research are summarized below: (1) DFI exerts a notably positive impact on CCD.This outcome demonstrates that the widespread expansion of digital financial services serves as an effective driver in promoting corporate philanthropic activities.(2) DT acts as a partial mediator in the relationship between DFI and CCD.This implies that enterprises can strengthen the positive effect of DFI on charitable donations by advancing their internal digitalization efforts.(3) CGE plays a positive moderating role in the connection between DFI and CCD.In other words, CEOs who possess backgrounds in environmental fields are better equipped to utilize digital financial tools, thereby enhancing the performance of corporate social responsibility.Additionally, a heterogeneity analysis reveals that the impact of DFI on CCD differs across various regions and ownership structures.Specifically, the effect is most prominent in the Northeast region, and it is more distinct in non-state-owned enterprises.This research not only contributes to the enrichment of academic literature related to digital finance and corporate social responsibility but also offers empirical evidence and practical insights.For enterprises, it provides guidance on how to leverage digital tools to fulfill social responsibilities; for policymakers, it offers valuable references for optimizing the digital finance environment.