Исследование факторов, влияющих на диффузию инноваций в рамках развития инновационной деятельности предприятия

This article examines how individuals at different stages in the innovation-decision process perceive computer-assisted legal research systems (CALR). Following Barnett's ("An associational model for the diffusion of complex innovations." Presented at the International Communication Association, Chicago, IL; 1978 [1]) associational model for the diffusion of complex innovations, a survey is described which applied metric multidimensional scaling to measure the cognitive structure of potential adopters toward a domain of concepts related to CALR. The study demonstrates the utility of this approach for examining the diffusion process. The results suggest that there are clear distinctions in the structures of individuals' associations at different stages in the diffusion process. First, people at later stages in the process identify more closely with the various online systems. Second, adopters more closely associate the attributes which describe the advantages of computer-based systems with the systems. Third, the variance in the population's perceptions of the relationship among the concepts decreases. Implications of the results are discussed. © 1988 John Wiley & Sons, Inc.

The long-standing use of synthetic fertilizers and pesticides has created habits and dependency among farmers. Inorganic materials have become commonplace and it seems as if there are no other options to use as farming inputs. Basically, synthetic-based agricultural production materials can damage the environment and potentially harm farmers. Most farmers in the Subak Wengaya Betan Farmers Group have switched from using inorganic materials to organic ones up to now. This should serve as an example of how farmers in Subak Wengaya Betan can adopt organic farming innovations. This research aims to analyze the diffusion process of organic agricultural communication innovations as an effort to mitigate climate change in the Subak Wengaya Betan Farmers Group, Bali Province. The main process in qualitative research was chosen to obtain in-depth results through the data collection stage using interviews, observations, and other documentation to gather detailed information as data collection techniques. The results of this study indicate that effective steps that can be accepted by farmers to transition to organic farming include the development of a social system closely tied to local wisdom, along with the active participation of customary or village officials who possess and earn the trust of the community. Keywords: Diffusion of innovation; communication; mitigation; organic farming; climate change

Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies

As renewables increasingly replace conventional energy systems, batteries have become a critical component of the modern energy landscape. To analyse this transition, the diffusion of innovations (DOI) theory has been modified by introducing a new attribute- extensibility- alongside relative advantage, compatibility, complexity, trialability, and observability. Extensibility refers to the ability of technological innovation to adapt and grow in response to changing requirements. The study uses a qualitative approach, conducting semi-structured interviews with key stakeholders to explore the implications of the battery energy transition. This data is analysed using thematic analysis through the lens of the modified diffusion of innovations (DOI) theory focusing on extensibility. The versatility of batteries in serving multiple purposes, such as energy storage, grid balancing, and backup power.

This paper investigates the relationship between investments in marketing innovation, that is, the way in which technologically unchanged products are designed, priced, distributed, and/or promoted, and a firm's new product performance. Marketing innovation, such as calorie‐based packaging or unusual distribution channels, may lead to new products. However, it is unclear whether they pay off, particularly when the firm follows a dual strategy, that is, investing in both innovative marketing and R&D at the same time. We draw from theory on competence development as well as diffusion of innovation and argue that pursuing a dual strategy lowers performance, an effect that we attribute to the role of complexity in innovation. Based on a mixed methods study that integrates a data set of 866 firms from a representative set of industries in Germany and extensive interview evidence, we find empirical support for our hypotheses. Our research contributes to the emerging stream of literature that seeks to better understand the role of marketing in firms' innovation processes.

This qualitative phenomenological study was designed to gain an in-depth understanding of the perceptions and lived experiences of information and communications technology teaching faculty and engineering teaching faculty in higher education institutions (all participant and institutional names herein are pseudonyms) who adopt and implement Mobile Technology Enhanced Learning. The theoretical framework was based upon innovation research and informed by applying Rogers’s Diffusion of Innovation and Wenger’s Communities of Practice theories. Purposeful sampling was used to target twelve information and communications technology and engineering teachers in Ireland and the United Kingdom who utilised a variety of mobile devices across multiple platforms to enhance teaching and learning. Using phenomenological reduction to analyse data gathered through in-depth, semi-structured interviews, observations, and an online focus group, the study revealed several overarching lessons. Participants experienced feelings of frustration, anxiety and uncertainty due to inadequate and obsolete mobile tools, issues with unreliable technical infrastructure and wireless networking connectivity, and time constraints arising from a sharp learning curve. Participants felt many higher education institute executives need to consult teachers when formulating and implementing an adoption strategy as they perceived a lack of appreciation by many higher education institute executives of their needs for successful adoption and implementation. Participants clearly required significantly more mobile Technology Enhanced Learning focused pedagogies. Learning about mobile Technology Enhanced Learning was mostly personal, predominantly through informal discussions but also professional learning communities of practice. Participants also required more collaboration and networked learning and practically focused continuing professional development and the associated time to acquire it. Participants perceived increased learner collaboration, global communication, motivation, engagement and achievement, and larger number of resources and improved teaching. Most significantly, teachers recognised the superior ability of mobile Technology Enhanced Learning to convey information and communications technology and engineering concepts to learners and consequently improved attrition rates. Keywords: Communities of Practice, CPD, Diffusion of Innovations, learner, mobile learning, mobile technologies, mobile TEL, PLC, teacher, technology adoption, technology enhanced learning, technology implementation, TEL.

Open Data is a public information disclosure instrument based on information technology that is a solution for increasing requirement of data and public information. Jakarta Provincial Government is the first province, which has implemented it to improve user data access, as well as efficiency and effectiveness of data supply management. Since it is launched in 2015 until early 2017, only 56 out of 362 organizations in Jakarta Provincial Government are actively adding sets of data into the data portal of such program. This research aims to determine the diffusion process of innovation and the obstacles in the program. It uses qualitative descriptive method to describe the problem and explore the solution in detail. Then the results showed that the process of diffusion of program innovation prioritizes communication channels through interpersonal communication in groups or individuals. The decision-making process of innovation by SKPD/UKPD under Jakarta Provincial Government aims to take an attitude towards innovation can be outlined into several stages, namely knowledge, persuasion, decision, implementation and confirmation. Further, the innovation obstacles found are some form of resistance against innovation in the form of habitual adopter factors that are difficult to change in the implementation process and distortion of messages on personal factors in the form of constraints on the use of information technology language that is difficult to understand

In recent decades, different social innovations – such as lifelong learning, inclusion or Education for Sustainable Development – have had a huge impact on domestic education systems. In an increasingly globalized world, innovations diffuse across national borders. At the same time, diffusion processes seem to be highly influenced by public and private actors, e.g., international organizations (IOs) or non-governmental organizations (NGOs). Both state and non-state actors use social networks and digital communication platforms, such as Twitter, as channels for the diffusion of social innovations and practices. Inclusive education, which has become the main alternative to special schools for the schooling of children with disabilities, is a widely discussed innovation in education and, hence, represents a suitable case for the study of global diffusion processes and the involved actors. Thus, drawing on social network theory (SNT), the aim of this paper is to examine the structure of the Twitter communication network forming around the social innovation of inclusive education. Empirically, we use social network analysis (SNA) to map the communication network; identify central actors; and infer assumptions about the role of different actor groups. Our results show, for instance, that especially NGOs and IOs hold central positions in the network, which enables them to exert influence on the diffusion of innovative ideas. Overall, the findings of our study indicate how the online communication tool Twitter can play a crucial role for actors who seek to influence the global diffusion of social innovations in education and effect education policies, norms and systems at the global, national and regional levels as such.

The purpose of this paper is to construct a comprehensive framework of research dissemination and utilization that is useful for both health policy and clinical decision-making. The framework illustrates that the process of the adoption of research evidence into health-care decision-making is influenced by a variety of characteristics related to the individual, organization, environment and innovation. The framework also demonstrates the complex inter-relationships among these characteristics as progression through the five stages of innovation namely, knowledge, persuasion, decision, implementation and confirmation occurs. Finally, the framework integrates the concepts of research dissemination, evidence-based decision-making and research utilization within the diffusion of innovations theory. During the discussion of each stage of the innovation adoption process, relevant literature from the management field (i.e., diffusion of innovations, organizational management and decision-making) and health-care sector (i.e., research dissemination and utilization and evidence-based practice) is summarized. Studies providing empirical data contributing to the development of the framework were assessed for methodological quality. The process of research dissemination and utilization is complex and determined by numerous intervening variables related to the innovation (research evidence), organization, environment and individual.

Diffusion of innovation is a process which needed in an effort to adapt to an idea or technology so that a person or group of people can adopt a new subject through the stages set. The purpose of this research is to hope that the process of accepting the attractor based on the "Piknet" sound wave as an innovation can be studied based on the diffusion theory of innovation from Rogers. The method used in this research is a literature review which was carried out for 2 (two) months, in June and July 2021. The object of the writing is to deepen Rogers' theory of the diffusion of innovations that can be used as a basis for determining the stages of the wave-based attractor diffusion process. the sound of "Piknet" to groups of fishing fishermen in Bulak District, Surabaya. Rogers' innovation diffusion theory can be used as the basis for the diffusion process of "Piknet" sound wave-based attractor innovation in Bulak District, Surabaya, using elements and stages of the decision process that are adapted to the conditions of the local community.

Grounded in the diffusion of innovation theory and the technology–organization–environment framework, we develop an integrative model to study the determinants of post-adoption stages of innovation diffusion, using enterprise digital transformation as an example of technology-enabled innovations. We specify four innovation characteristics (relative advantage, compatibility, costs and security concern) and four contextual factors (technology competence, organization size, competitive pressure and partner readiness) as determinants of post-adoption usage, and postulate usage as an intermediate link to impact on firm performance. We test the proposed model using a dataset of 1415 companies from six European countries. We find that the innovation needs to be used extensively in value-chain activities before its impact can be realized. Among the innovation characteristics, we find that compatibility is the strongest driver, and security concern outweighs cost as a usage inhibitor. Among the contextual variables, technology competence, partner readiness and competitive pressure significantly drive e-business usage, and the structural inertia of large firms tends to slow down its penetration. Collectively, these results indicate that innovation diffusion can be better understood by including both innovation characteristics and contextual factors, whereas earlier literature has traditionally treated the two separately. Finally, we evaluate an international dimension among European countries and tease out important boundary conditions that would not have been evident in a single-country dataset. Our results show that careful attention must be paid to the economic and regulatory factors that may result in uneven innovation diffusion even among developed European countries.

Purpose Drawing upon the diffusion of innovation perspective, this study examines the effects of the diffusion of innovation characteristics (i.e. observability, compatibility, relative advantage, complexity and trialability) on employees' intention to adopt data analytics tools. In addition, the mediating role of attitude toward data analytics tools has also been examined in the above relationships. Design/methodology/approach Using a time-lagged field survey, data were collected from 211 managerial-level employees working in the information technology and banking sectors. The statistical analyses were conducted using a bootstrapping mediation technique. Findings The findings indicated a positive relationship between observability, relative advantage, trialability and intention to adopt data analytics tools. Complexity was found to have a negative relationship with the intention to adopt data analytics tools, but no direct effect on attitude toward the adoption of data analytics tools was found. Further, the diffusion of innovation factors had an indirect relationship with intention to adopt data analytics tools through attitude toward the adoption of data analytics tools. Originality/value The findings of this research add value by providing insights into the comparative effects of various diffusion of innovation factors on the attitudinal and intentional change experiences of employees. Unlike focus of most of the literature on organizational-level changes resulting from the use of new analytical tools, this research offers a holistic understanding of individual-level change experiences of employees toward the adoption of data analytics tools.

The presence of development communication is basically aimed at contributing to the development process, especially in order to accelerate the diffusion process of innovation. The diffusion of innovation in development is an effort to meet the demands of modernization. Therefore, development is often equated with the term modernization. One indicator of modernization is the presence of communication technology that is very fast developing. Communication technology that was created to facilitate human work in the end was not able to place humans as subjects, but instead became the object of technology. The helplessness of individual humans when dealing with communication technology is a picture of the failure of the development process and human-centered social change. Communities are often powerless to stem the hegemony of communication technology. Therefore empowerment communication is a new perspective in the education of development communication in the spirit of voicing the voiceless. This study aims to reveal the social changes that occur in the "thugs" community in the development process as an illustration of community empowerment in communication seen from the perspective of the theory of communicative action. This research is a case study using a qualitative approach. Data was collected through in-depth interviews, observation, and documentation. The results of this study include: 1) Changes in people's mindsets are able to bring them to a pattern of behavior that is different from before. In the process of this change it can be seen that in the community there is a process of self-help to get out of stigma as a "village of thugs"; 2) Communicative actions of the community based on four claims according to the communicative action theory of Habermas in the empowerment process show the empowerment of the community in communicating that moves them in a living condition based on the existence of mutually agreed upon values and norms; 3) The functioning of social groups into public spaces for the community to communicate and express, thus fostering emancipation and solidarity among the community. Social groups are the most effective forum for empowerment at the community level that enables individuals to organize themselves in these groups (collective self-empowerment) so that a dialogical encounter occurs that fosters and strengthens awareness of communication and group solidarity.

This paper shows the utility of systems approach by extending the traditional innovation models and incorporating and integrating into them selective critical structural variables to map their interaction and explain the inherent dynamism. Conventionally, the approaches in explaining the innovation diffusion process assume that the process takes place in a stable and homogeneous system in which the innovation diffuses or spreads without being affected by the system’s structural variables even under external influences. However, many studies have established that the presence of symmetry is not the general rule in innovation diffusion process. This work examines these models and recognizes that they need further modification to improve the holistic understanding of the dynamic structural complexities and forces driving the processes of innovation and diffusion. This paper shows the general but extended frameworks of innovation diffusion mainly propounded by Frank M. Bass, E. M. Roger, E. Muller, P. Milling, and Frank H. Maier and proves how the application of system dynamics modeling can contribute in a meaningful way to the area of innovation diffusion research. A proof-of-the-concept analysis has been done by calibrating a diffusion model of Indian foundry sector followed by discussion on simulation results and future direction.

Henan is a large agricultural population province of China.It has relative scarcity of the primary health personnel and the health technology,together with farmers lacking understanding of prevention and treatment of cardiovascular diseases.which result in the diseases becoming the major effect on local residents'health.In the new situation of social change,the feasible medical technique extension for the rural health prevention and treatment of cardiovascular diseases faces on the new opportunities and challenges.The technical strategy was taken as following:choosing representative demonstration counties,focusing on actual demand for cardiovascular disease prevention and treatment and on technical problems of diseases with heavier burden and lack of appropriate technology.From the baseline survey.selecting a number of safe,effective and economic the feasible cardiovascular technology for the extension application in large area.The models of appropriate technology applications and operating mechanisms were studied systematically on different economic conditions and different regions.Some existing problems were found in the extension application.Meanwhile,the measures of prevention and treatment of cardiovascular rural grags-roots promotion of appropriate technology mode was put forward.This study would improve cardiovascular health services in rural areas.decrease the disease burden of farmers and raise their overall health level. Key words: Rural health; Cardiovascular diseases; Appropriate technology; Diffusion of innovation; Henan