Діагностика корпоративної культури підприємств металургійної промисловості в умовах інноваційного розвитку

Purpose. The purpose of the article is to reveal the features of the innovative development of metallurgical enterprises based on smartization and decarbonization in the conditions of European integration. Methodology of research. General scientific and special methods of economic research were used in the process of conducting the research, in particular: a systematic approach – for highlighting the theoretical aspects of the digital economy, the Internet of Things, eco-modernization and “green” corporate culture; analysis – to reveal the processes of digitization, smartization and decarbonization in the metallurgical industry; interdisciplinary – for considering the problem of innovative development of the metallurgical industry; abstract and logical – when making theoretical generalizations and forming conclusions. Findings. The theoretical aspects of the digital economy, the Internet of Things, eco-modernization and “green” corporate culture are highlighted. The trends of smartization and decarbonization of international and Ukrainian metallurgical enterprises are shown. The trends, problems and needs of the metallurgical industry in the conditions of European integration are highlighted. Enterprises of the metallurgical industry need eco-modernization, “greening” of production and “green” culture, finding investments for decarbonization, increasing competitiveness on an innovative basis, and adapting to the requirements of the European Green Deal. It is proposed to ensure technological development thanks to investments in smart technologies and “green” innovations through investment partnerships with EU countries and Great Britain. It is important to build an innovative HR management system and “green” corporate culture, which affects the improvement of the environmental efficiency of the enterprise. Originality. Possible directions of the metallurgical industry enterprises transformation to a new level of technological development are proposed: 1) investments in smart technologies and “green” innovations through investment partnerships with EU countries and Great Britain; 2) studying the best European practices of transition to green production, taking into account adaptation to Ukrainian conditions; 3) formation of innovative corporate culture through cultural digital transformations and “green” culture at enterprises. Practical value. The proposed recommendations can be used for the strategic directions improvement of metallurgical enterprises development in the conditions of smartization and decarbonization of production. Key words: metallurgical enterprise, smartization, decarbonization, innovative corporate culture, green values, European integration.

One of the main tasks set by the President of the Russian Federation to the Government in May 2018 is the development of small and medium-sized businesses. In recent years, the number of small business organizations in the Crimea has grown significantly, which, on the one hand, develops the economic sector of the Republic and provides jobs, and on the other, creates the fiercest competition in a market economy. So, only in the Crimea, more than 90% of small businesses sell their services to consumers, and are not producers of goods. In addition, the services offered by such companies are not exclusive in the Crimean market. For a company to be competitive, it needs to be recognized and be ahead when compared to other companies. In fact, to ensure competitiveness, a small business company must have a stable positive image, be familiar to everybody. Otherwise, the lifetime of such a company is limited from 1 year to 3 years. The purpose of the article is to describe the results of the study of the corporate culture of small business organizations. Materials and methods. To diagnose the corporate culture of the organization, we used the OSAI method; to determine the styles and norms of behavior, to identify the leading motives of employees' activities – the method of diagnosing the socio psychological attitudes of the individual in the motivational- need sphere developed by O.F. Potemkina. In the course of the study of 7 Crimean small business enterprises, the authors identified several groups of enterprises with tendencies to different types of corporate culture. The motivational profiles of the enterprises included in the ascertaining experiment were studied. During the discussion of the research procedure and its results there were questions concerning the cumbersomeness of psychodiagnostic techniques that measure the type and level of formation of corporate culture, as well as determining the criteria for the success of small businesses with different types of corporate culture in the market.

I document the advertised corporate culture among start-up firms from an online job board. Two corporate culture types emerge: one that concerns the well-being of employees (worker-centered culture) and another that emphasizes other values, such as customers, firms, and markets (firm-centered culture). The worker-centered culture attracts 20% more applications than the other culture type. Firms advertising the worker-centered culture pay 5% lower salaries than measurably similar jobs. Outcomes do not significantly differ among firms that promote different types of corporate culture. To assess whether a worker-centered culture is adopted to reduce labor costs or enhance productivity, I develop an equilibrium model. The model implies that many firms adopt a worker-centered culture primarily for cost savings. This paper was accepted by Ashish Arora, entrepreneurship and innovation. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2023.00254 .

The article is devoted to the establishment of criteria for managing the sustainable development of the tourism industry in the conditions of the European integration course of Ukraine. The author has defined indicators intended for use by destinations of any type and scale, as well as the scope of their application by regulatory tourism organizations. It has been established that the criteria for managing the sustainable development of the tourism industry can become the initial stage of implementing the principles of sustainability as a standard practice in all forms of tourism in Ukraine.

In Ukraine, there have been significant changes in regional development due to the conditions of the war and the need to form new tasks, implement urgent measures, projects to restore the territories of communities and regions, continuing the European integration course of Ukraine, decentralization reform and the implementation of standards, principles and current tools of good governance of the Council of Europe. The purpose of writing the article is to reveal the need for further development of inter-municipal cooperation to create territories of community cooperation, as points of economic growth and regional development, to overcome socio-economic challenges caused by the war, as models of multi-level management, public administration and targeted actions for the restoration of territories of communities and regions of Ukraine during the war and in the post-war period in accordance with European standards and best practices of democratic governance and territorial development. The following methods were used to determine the principles of inter-municipal cooperation in the management of regional development: the method of cognition (for the formation of theoretical principles for determining the essence of inter-municipal cooperation, development strategies); comparative analysis (in order to compare the effectiveness of the development strategy); abstract-logical (for the formation of theoretical generalizations and the formulation of research conclusions); graphic visualization (for the purpose of visualization of results and analysis). The Center for Good Governance Expertise of the Council of Europe, in its Recommendations regarding the formulation of policies on the Local Self-Government Restoration Plan dated June 30, 2022, emphasized the need to implement stronger forms of inter-municipal cooperation based on the principles of "smart" and "green" municipal (spatial) planning to overcome challenges caused by the conditions of the war, the key of which are changes in the population and the economic structure of communities. In the process of forming spaces of inter-municipal cooperation between communities of Ukrainian and European regions, as an important functional space and level of management of regional development, it is important to use the existing national and international experience in the development of community cooperation at the local, inter-territorial and international levels, the experience of developing these spaces in the territorial and cross-border cooperation, creating models and tools of municipal management and public administration for the post-war period of development of the territories of communities and regions on the basis of the application of standards, principles and current tools of "Good democratic governance" and the development of civil diplomacy.

The article is devoted to a comparative and analytical study of normative-drafting activities in Ukraine and the EU Member States in the context of the need to ensure harmonisation of national legislation with EU law (acquis communautaire). Given the European integration course of Ukraine and the active phase of the EU membership negotiations, the need to reform the national legislative process in accordance with the European lawmaking standards is of particular relevance. Therefore, the author systematically analyses the institutional mechanisms of normative-drafting, the stages of legislative preparation, and the level of interagency coordination, expert review procedures and the role of scientific support in legislative activities. Approaches to normative-drafting in Ukraine and a number of European countries, including France, Germany, Poland, Spain, Sweden and the United Kingdom, are compared. The practices of functioning of advisory bodies (such as Conseil d’État in France, Bundesrat in Germany, and Kancelaria Senatu in Poland) and «better regulation» procedures are studied. The article pays special attention to the technical aspects of normative-drafting, in particular, the structure of the text, logical and semantic integrity, legal terminology, and design, as well as the availability of state standards of legal technique. It is established that in Ukraine, there are a number of systemic problems in the field of normative-drafting, in particular, the absence of a single legally enshrined standard of legal technique, the fragmentation of the regulatory framework for normative-drafting activities, the insufficient level of institutionalised expertise, and formal nature of public consultations. Based on the results of the study, the author formulates proposals for improving the normative-drafting activity in Ukraine, including with due regard for European models. In particular, the author substantiates the following: the need to adopt a single codified act defining the methodological principles of normative-drafting, legal technique and procedural regulations; the creation of permanent expert and analytical platforms; introduction of mandatory scientific support for draft regulatory legal acts; and development of a system for independent monitoring of legislative initiatives. In general, the article aims to bridge the identified institutional, procedural and substantive gaps between Ukrainian and European lawmaking practices.

After the occupation of Crimea and Russian aggression in the Donbas, Ukraine left the Russian political orbit and inserted amendments to the Constitution regarding the strategic course of the state for acquiring membership in the EU and NATO. Consequently, the concept of “three brotherly nations,” which symbolized connection of Ukraine with Russia and Belarus, was irrevocably replaced by the new idea of “the return to the European family,” which was repeatedly postulated at the state level. As part of this course, Ukrainian politics of history needed bright historical figures who could serve as a symbol of the ancient connection between Ukraine and Europe. According to historian Heorhiy Kasyanov, in Ukraine “nationalization” of the past took place, up to the times of Kyivan Rus. Since in Ukraine Kyivan Rus is perceived as an early predecessor of modern Ukraine, it seems to be clear why the personality of Anne of Kyiv, daughter of Yaroslav the Wise and wife of French King Henry I, was designed to legitimize the European integration course of Ukraine. Her personality was intended to show how old the ties which have allegedly united Ukraine and Europe. This article explores commemorative practices around Anne of Kyiv’s personality during the last five years. These practices show how the past can serve to the interests of the present and how easily political instrumentalization of the history happens. Each element of the commemorative practices states essentially the same idea: Ukrainians are not just eager to become a part of Europe, they were a part of Europe some time ago, so now they are just returning to their “European family.” Such commemorative practices include charity events, production of “Anne de Kyiv” film, “Anne de Kyiv Fest”, creation of the monuments, etc. Legitimizing resource of Anne of Kyiv’s personality is so strong and valuable that Ukraine has to fight for it with the Russian Federation: Vladimir Putin has recently made an attempt to tell the world about “Russian Anne.” Probably in the future commemorative practices connected with Anne of Kyiv will be developed and elaborated.Article received 08.03.2019

Chapter 56 - Types of Corporate Culture

The article shows that the military-industrial complexes of Transcarpathia, inherited from the Soviet period, can become a key element of the region's socio-economic development, but only if they are completely revitalized. We have proved the importance of adapting the European experience, particularly the positive practices of Hungary and Poland, in revitalizing objects such as the Arpad Line and the Borzhava Radar Station. It is argued that using modern technologies, environmental approaches, and the involvement of local communities ensures sustainable development of the region. The article also identifies the nature and potential of these sites in military tourism and educational and cultural initiatives. This is what needs to be taken into account in the process of transforming these sites. We propose integrating augmented reality technologies and innovative environmental solutions into revitalization. The article outlines the prospects for creating innovation centers, tourist routes, and cultural spaces. It is concluded that such an approach will contribute to the preservation of historical and cultural heritage and the economic and social development of Transcarpathia. The importance of cooperation with local communities and investment attraction is highlighted. Special attention is paid to the possibility of integrating international experience in the context of Ukraine's European integration course. We formulated recommendations for strategically using resources to create a modern infrastructure based on abandoned military facilities. Particular emphasis is placed on preserving the natural landscape by introducing green technologies. We highlight the prospects for creating eco-historical routes that integrate historical sites with the region's unique natural resources. It has been proved that revitalization contributes to forming a new architectural space and transforming military-industrial complexes into multifunctional facilities, practical tools for sustainable development that promote economic diversification and strengthen social cohesion.

The purpose of the article is to study the features of the formation and functioning of the innovation ecosystem in the border regions of Ukraine with the European Union. Methodology of research. The goal set in the article was achieved using the following research methods: logical generalization and scientific abstraction, structural analysis, analytical method, comparison, generalization, tabular presentation of research results. Findings. The development of the innovation ecosystem in the regions of Ukraine in the context of the implementation of the European integration course is aimed at creating a favorable environment for scientific research, technological entrepreneurship and partnership between education, business and government. The implementation of European innovation management standards stimulates the development of clusters, technology parks and startup centers, which ensure faster transfer of technologies into production. The key structural elements of the innovation ecosystem are analyzed, in particular the institutional environment, scientific and educational potential, infrastructure resources and mechanisms of cross-border cooperation. Particular attention is paid to the problems of development asymmetry, insufficient level of integration of business, science and government, as well as the prospects for strengthening the innovation capacity of border territories in the context of Ukraine's European integration aspirations. The European integration course defines new guidelines for regional policy aimed at creating favorable conditions for scientific research, commercialization of innovations and support for startups. An important role is played by the formation of an institutional base, namely industrial parks, technoparks, hubs and business incubators, which ensure synergy between education, business and government. The development of such structures in border regions contributes to attracting investments, strengthening cross-border cooperation and spreading European practices of innovation management. The implementation of the principles of sustainable development, digitalization and open science is gradually transforming Ukrainian regions into centers of a modern innovative economy. Practical value. The research results can be used to develop strategies for regional innovation policy focused on cross-border interaction and the formation of competitive clusters.

Oleksandr Perederii, Evgen Grygorenko The evolution of the normative foundations of Ukraine's European integration at the present stage of state formation The article presents and reveals the main tendencies of evolution of the normative foundations of European integration of Ukraine at the present stage of state formation. While analyzing the problems of implementation of the Association Agreement between Ukraine and the European Union, the author highlights and reveals the content of three main tendencies that are characteristic for the development of the legislative basis of the European integration policy. In particular, the expanding of the current Constitution of Ukraine with the rules on the irreversibility of the European integration course, updating of normative documents regulating the planned character and gradual implementation of the provisions of the Association Agreement, amending the current version of the Association Agreement in order to update its provisions. The attention is drawn to the fact that the modification of the legislative foundations of Ukraine's European integration course is an important political and legal factor for the transformation of not only the system of the legal system of the state in the formal sense, but also of the legal consciousness of the broad masses of the population. This is explained by the phenomenon of the action of so-called «future law». In practical terms, such a phenomenon manifests itself in the fact that in the society on the mental level there is an increasing level of expectations from the state to activate pro-European policy, further reforming of the national law in the direction of implementation of European models of social regulation. Accordingly, there is an impact on the minds of people by "future norms of law", which are designed to regulate social relations, which are just beginning to emerge. Further priorities of expanding the legislative foundations of Ukraine's European integration are outlined. In particular, it is the optimization of the mechanism of substantial realization of European integration transformations in the practice of national state administration, as well as the preparation of legislative support to overcome the global political risks and economic threats that may occur in connection with the implementation of the Association Agreement. The primary for Ukraine is the calculation of the foresight of the political, legal and socio-economic development of Ukrainian society and the generation of normative constructions for the efficiency of the respective processes. Therefore, the practical task of national legal science is to develop scientific proposals for further development of the normative foundations of European integration of Ukraine, taking into account the requirements of time and expectations of Ukrainian society. Key words: Ukraine, European Union, European integration, legislation, Constitution of Ukraine, Association Agreement, legal system.

기업문화에 따른 기업특성 비교분석

The article is concerned with studying the impact of innovative digital technologies on the organizational culture of aviation enterprises. It is established that at present, air transport enterprises at the global level are facing significant personnel problems that cause stressful situations and internal chaos, negatively affect competitiveness and interaction with passengers, and exacerbate the underlying issues of the industry. It is proven that using digital technologies solves many problems related to business processes, the source of which is the defects of organizational culture. It is established that the effectiveness of aviation enterprises in the current crisis conditions is determined by the presence of a flexible, adaptive organizational culture that can respond to changes in the external and internal environments, which corresponds to modern business models based on networks and digital ecosystems. The organizational culture should balance staff motivation and high standards of passenger service on a modern technological basis. The author investigates the relationship between the components of corporate culture (psychologically safe environment, integration of “just culture” attributes, reliable corporate values, leadership, transparent labor relations) and digital transformation trends (sustainable development, digital ecosystem, computer security, augmented reality, trust economy, artificial intelligence). The impact of each trend on the organizational culture of aviation enterprises and new opportunities for improving the organization are considered in detail. The conditions for creating a digital corporate culture as an integral part of their organizational culture are determined: organizational and psychological training of personnel to overcome resistance to change, preventive training and retraining, and development of digital infrastructure. Keywords: organizational culture, corporate culture, digital technologies, aviation enterprises, introduction of new technologies, sustainable development, artificial intelligence, machine learning, efficiency.

This study examines the internal and external factors that shape corporate culture in Vietnamese small and medium-sized enterprises (SMEs). Drawing on established theoretical frameworks – including Schein’s organizational culture model, Hofstede’s cultural dimensions, and the Competing Values Framework – we develop a conceptual model linking leadership, organizational values, internal communications, and external environmental influences to corporate culture. A quantitative survey was simulated for 300 employees and managers in Vietnamese SMEs, and data were analyzed using structural equation modeling (SEM). The results suggest that internal factors such as leadership style, clarity of vision/mission, and open communication have a significant positive impact on corporate culture strength and type. Among external factors, national cultural context (e.g. high collectivism and power distance in Vietnam) and market environment dynamics also influence corporate culture, albeit more indirectly. Notably, leadership’s role emerged as the strongest determinant of corporate culture (standardized β ≈ 0.35, p < 0.001), reinforcing the idea that founders and top managers imprint core values and norms. External factors like competitive pressure showed a moderate effect (β ≈ 0.20, p < 0.01), indicating that adapting to market changes is also crucial. These findings highlight the interplay between internal leadership-driven forces and the broader socio-cultural context in shaping SME cultures. The study contributes to literature on organizational culture in developing economies and offers practical implications: Vietnamese SME leaders should actively cultivate supportive, adaptive cultures, and policymakers should continue promoting initiatives (such as the national “Vietnamese Business Culture Criteria”) to foster healthy corporate culture. Implications for theory and practice are discussed, emphasizing that a strong, adaptable corporate culture can enhance knowledge sharing, employee commitment, and overall SME performance in Vietnam’s dynamic economy.

Corporate culture is an important element of the successful operation of any organization. It determines not only internal processes, but also how it is perceived by the external environment. The formation of corporate culture is one of the key factors influencing the motivation of personnel within the organization. Corporate culture includes a set of values, norms, beliefs and traditions that determine the behavior of employees and the atmosphere in the team. An effective corporate culture helps create a comfortable work environment where employees feel important and valued, which in turn increases their engagement and job satisfaction. A theoretical study was conducted on the influence of corporate culture on the process of motivation of employees, various aspects were identified: emotional attachment to the organization, level of satisfaction, development and career growth. Open communication, support for employees and a system of recognition of achievements form an atmosphere of trust and mutual understanding, which directly affects labor productivity. A description is given and the results of a practical study of the formation of corporate culture as a factor of personnel motivation are presented. The work also emphasizes the importance of consistently forming a corporate culture through a clear definition of the company’s mission and values, establishing effective communication channels and introducing reward systems. The examples show how the right approach to corporate culture can lead to a significant increase in the level of staff motivation, which is reflected in business results. The topic under study represents an important aspect for modern organizations seeking to improve their competitiveness, retain employees and develop a positive image with clients and employees.5