A Study on the Basic Connotation, Realistic Issues and Implementation Paths of High-quality Development of China's Sports Industry

With the development of economy, people's pursuit of quality of life is increasing day by day, which lays a foundation for the development of sports industry in China. For example, in some western developed countries, the contribution of sports industry to economy has far exceeded that of traditional industry and become a new growth point of economic development. Although China's sports industry has made certain development, it is still in its infancy. Compared with the western developed countries, the development of China's sports industry is still relatively slow, and there are still some problems to be solved in the development of sports industry. This paper mainly studies the relationship between sports industry and economic development in China. Based on the statistical index data of national economy and sports industry development from 2011 to 2020, the relationship between sports industry development and national economic growth in China is empirically analyzed by using mathematical statistics and VAR model. According to the research results, there is a high correlation between the sports industry and economic development. The development of the sports industry is based on a certain level of economic growth of the country, while the development of the sports industry at a certain stage will have a multiplier effect. It is proved that the state should contribute to the development of the sports industry, because this ensures the symbiotic development of the national economy, which generally leads to an increase in the quality of life. To do this, it is necessary to stimulate the activity of the sports market and create a fair and open system of legal support, as well as standardize the assessment and supervision system.

The development of social economy will directly affect the development of sports industry. The rapid development of sports industry will also promote the development of social economy. However, due to the gradual acceleration of social and economic development, the lack of matching preferential policies, shortage of managerial personnel and shrinking sales of sports products have gradually restricted the development of sports industry. Based on this, after affirming that the development of sports industry can play a positive role in social economic growth. This paper analyzed the development status of China's sports industry, and studied the impact and constraints of the social and economic downturn on China's sports industry. Then it puts forward corresponding countermeasures and suggestions for the development of China's sports industry.

With the rapid development of China's economy and society and the rise of the national fitness boom, the status of sports industry has become particularly important, which is related to the national plan, the people's livelihood and the improvement of the national physical fitness. Sports industry, as an important economic and cultural industry, needs to quickly integrate into the market reform environment under the influence of the new economic normal, and take the initiative to meet new challenges and opportunities. The development of sports industry will stimulate people's enthusiasm for participating in sports and promote the further improvement of people's physical health. The development of China's sports industry is the inevitable trend of scientific development view, national economic development and strategic goal of sports power. Starting from the concept of sports industry and the current development status of China's sports industry, this paper studies and summarizes the development characteristics of China's sports industry based on the organizational structure, and analyzes the new trends of the future development of sports industry.

leisure sport industry is the tertiary industry, whose economic features are indivisibility between production and consumption and relatively large elasticity of substitution of leisure sport products' factors of production; Leisure sport products have quality of final product and economy is the foundation of development of leisure sport industry. The development of the economy promotes progress of leisure body building entertainment industry. Leisure sport improves industrial structure, expands employment space, impels progress of economy, meets people's sports demands, and facilitates development of leisure sport industry. For developing leisure sport industry, it is required to establish the corresponding administrative organization, perfect the rules and regulations, develop the market of leisure sport industry and attach great importance to personnel training.

In this paper, from the perspective of a new socialist countryside, the effects of external environment factors on the development of regional sports industry are explored by documentary analysis, comparative research, and the combination of regional economic theory. This article contains the following three aspects: Analyze the development pattern of sports industry by reviewing related literature; Macroscopically compare specific environmental factors of sports industry development around Sichuan province by actual data; Put forward suggestions, motivated by promoting balanced development of regional sports industry, on the development of sports industry in New socialist countryside of Sichuan province.

Under the background of domestic and international two-way circulation, improving the resilience of China’s sports industry chain is not only the basic guarantee to build a modern sports industry system and cope with the upgrading of mass consumption, but also an important measure to enhance the discourse power of China’s sports industry under the background of economic globalization. Based on the actual development and demand conditions of China's sports industry, this paper analyzes the practical challenges of improving the resilience of the sports industry chain from the external environment such as supply and demand, international market environment, as well as the internal factors such as industrial mechanism and industrial chain foundation. The following optimization paths are proposed: stimulate the market vitality of the sports industry, consolidate the circular foundation of the industrial chain, build the collaborative governance platform of the industrial chain, improve the linkage mechanism of the sports industry subject, optimize the spatial layout of industrial clusters, enhance the effect of industrial collaborative agglomeration, promote the integration and upgrading of the sports industry, and enhance the discourse power in the international market.

The development of a high-quality sports industry is crucial to China’s economic growth. This research quantitatively analyzed factors influencing the development of the sports industry for the period 2010–2019. The study selected variables pertaining to the gross national income per capita (X1), household final consumption expenditure per capita (X2), sports population (X3), number of fitness venues and facilities (X4), number of sporting events (X5), and number of sports-related business registrations (X6) and analyzed their relationship with the value added to the sports industry. By developing a ridge regression model, it can be determined that correlations (Pearson’s r) between six factors and the value added to the sports industry were all greater than 0.90, and that each factor had a positive impact on the industry (p < 0.05). After standardizing the ridge regression model with the z-score method, it was determined that the degree of influence of the six factors varied: X2 (βridge = 0.156), X3 (βridge = 0.153) and X5 (βridge = 0.153), X1 (βridge = 0.151), X4 (βridge = 0.136), and X6 (βridge = 0.121). The ridge regression model can give a reference model for predicting and optimizing the sustainable development of the sports industry in China.

To clarify the utility of colleges and universities to help the development of sports industry, and to evaluate the degree of utility in promoting the sports industry in colleges and universities, is the effective way to further promote the development of sports industry in colleges and universities. Many kinds of methods and theories are used to evaluate the function of the development of sports industry in colleges and universities, for instance: WSR methods and theories; the function evaluation index which is constructed with the experts’ advice; the Analytic Hierarchy Process which can be used to assign a weigh to each index; and Fuzzy Comprehensive Evaluation method(FCE). The main conclusions are as follows: This method can solve the problem of weight distribution, which can help to find out the leading factors in promoting the development of sports industry; Through the empirical analysis, it is helpful to solve the ambiguity and uncertainty of the evaluation process, and realize the objective evaluation of the university to promote the development of the sports industry.

Blockchain technology has caused global technological innovation, and it is bound to bring profound changes in China's sports industry. Sports industry is a new sunrise industry in China. It is of great strategic significance to promote the transformation of sports industry mode and promote the high-quality development of sports industry by means of block chain technology. Based on the transformation and upgrading of China's modern sports industry, this paper explores the advantages of blockchain technology, and takes trust mechanism, sports IP value, intellectual property protection and market vitality development as the breakthrough point to objectively analyze the practical pain points of sports industry. From the three dimensions of technology, policy and market, this paper discusses the feasibility of applying blockchain technology to sports industry, the advantages of solving sports industry problems and the potential threat of future industry development. In addition, this paper first examines the change of sports industry mode brought by blockchain technology, and discusses the specific application scenarios of team salary system under the background of encrypted digital currency technology, product consumption mode under intelligent anti-counterfeiting system, and venue operation process in intelligent contract scenarios, so as to further provide reference for the introduction and development of blockchain technology in China's sports industry.

In 2011, Jiangsu Province set up the guidance fund for sports industry. In 2016, Jiangsu Provincial Finance Department jointly issued the document with Jiangsu Provincial Sports Bureau, which was changed to “Jiangsu Special Fund for Sports Industry Development.” By 2019, Jiangsu Province has funded 1,009 sports industry development projects with a total investment of 796.6 million yuan. The effect of the investment has attracted extensive attention from the government, society, and enterprises. Entrusted by Jiangsu Sports Industry Guidance Center, this research team spent one year on the performance research of 1,009 projects supported by special funds for the development of sports industry, from the construction of evaluation index system to the design, issuance, collection, and processing of questionnaires. Using the methods of literature, questionnaire, expert interview, and mathematical statistics, this paper takes the performance management of the special funds for the development of sports industry in Jiangsu Province as the research object, based on the investigation and analysis of the current situation of the special funds for the development of sports industry in Jiangsu Province. It analyzes the special funds from four aspects: the rate of funds in place, the ratio of funds pulled, the completion rate of project implementation, and the rate of fund prerecovery. Then, this paper expounds the current situation, effectiveness, and problems of the performance management of the special funds for the development of sports industry and puts forward some countermeasures and suggestions for improvement.

Introduction. With the continuous development of science and technology and the progress of society, the operation and management of smart sports venues has become an important topic in the new era. Smart sports stadium operation and management uses advanced technical means and management concepts, improve the operational efficiency and user experience of the stadium, to achieve sustainable development. Purpose. This paper will discuss the background and importance of the operation and management of smart sports venues, introduce the concept and characteristics of smart sports venues, put forward corresponding operation and management strategies, and analyze the challenges faced and solutions. Through in-depth research on the operation and management of smart sports venues, it can provide useful reference and guidance for the development of China's sports industry. Methods. Nowadays, the technical difficulties of mass sports are becoming more and more difficult, and the requirements for the quality level of sports services are becoming higher and higher, but the traditional sports infrastructure is difficult to provide the public with scientific and accurate technical guidance and high-quality sports services. Results. This leads to a certain contradiction between supply and demand in China's sports industry market, which restricts the development of mass sports. Such as table tennis, badminton, basketball, football and running are widely loved by the masses of sports, in fact, have higher technical requirements, if the technology is not in place, the action is not standard, not standard, it will not only affect the masses of sports exercise effect, but also may cause sports safety accidents. Conclusion. Through the construction of smart sports venues and the information upgrade of traditional sports infrastructure, it can accurately collect the relevant data information of public fitness, such as sports items, sports consumption, exercise time, and even the health indicators of people in the process of exercise. These data information can be shared by non-governmental sports organizations, sports enterprises, local sports departments and medical and health units through networking.

Under the new normal requirements through the transformation and upgrading of sports industry and drive innovation to realize the sports healthy steady economic development, and Internet + under the rapid development of sports industry will become the new normal sports industry the main drivers of innovative undertaking. New normal Internet + sports industry under new formats include: intelligent sports leisure services, new competition system, intelligent apparel, sporting goods, sports equipment manufacturing and services of vertical electrical contractor, interactive events and new media, such as intelligent sports service. Under the new normal development of sports industry to promote Internet + to realize the transformation and upgrading of industry as a whole, sports, high added value and upgrade product quality, promote the sports industry and other industries into the depth of fusion.

In recent years, with the development of information technology, “internet plus” has become the main way to promote the development of sports industry, and keeping the sustainable development of sports has also become the most challenging topic in the sports field. In order to solve the sustainable development of sports industry, this paper analyzes the problems of traditional sports industry in product types, marketing models and management, and applies “internet plus” to sports industry, forming new industries such as Internet broadcasting, intelligent software and hardware, e-commerce, and e-sports, realizing humanized and intelligent products, diversified organizational forms, and innovative management models. Through the connotation and classification of “internet plus sports,” it integrates and analyzes the new format. The results show that the innovative development of new formats can be realized through product and business integration, product positioning optimization, and active industry guidance, and a “high+new” industrial structural development model can be formed. On the basis that the government and market mechanism do not conform to the economic development, through the optimization of collectivized industrial organization, a “collectivized” organizational model has been formed, and a new format of “internet plus” sports industry has been constructed. The research results have laid a solid theoretical foundation for the development of “internet plus sports.”

With the continuous development of sports in Our country, not only achieved good results in the national games, but also through the expansion of sports industry to let the national participation in sports fitness, not only can effectively improve the physical quality of the people, but also can enhance people's body resistance. In recent years, sports tourism industry is gradually rising, this paper mainly through the status of sports tourism in China's sports industry and future development trend analysis.

By using the methods of literature, Mathematical Statistics and logical analysis, this paper summarizes the current situation of the development of folk sports tourism industry in China, in order to fully reflect the status quo and future development trend of China’s folk sports tourism industry, to promote the long-term development of China’s sports industry. After the successful hosting of the Olympic Games in 2008, the folk sports tourism industry in China began to be loved by people and has been developing rapidly since then.