• https://doi.org/10.5465/ame.2002.17534329Copy DOI Icon

Executive Commentary

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Abstract

The article presents a commentary on the paper “Implementing Successful Self-Service Technologies,” by Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter. The author contends that self-service technology must be integrated with an entire organization's business processes and other back-office technologies. He notes that the firms highlighted in the paper were able to inextricably link self-service technologies to their company's strategies, business models, business processes, and cultures. The author says the paper failed to address the critical variables that indicate whether or not self-service technology will be successful.

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