Marketing Research: History of Industry Development

The article examines the study of the conditions of activity of «RUSH», identifying the main problems; the assessment of the competitive environment was carried out, the degree of consumer satisfaction with the level of service provision and the assortment line was determined. In accordance with the changing and dynamic marketing environment in which the researched enterprise now operates, marketing research will allow to determine the directions of effective functioning in conditions of competition, to search for reserves to increase its competitiveness and choose effective directions for further development. The importance of using the company's marketing research system to determine the directions of its effective functioning in competition, finding reserves to increase its competitiveness and choosing effective directions for further development, which is especially important in a changing and dynamic marketing environment in which the company is now works. The main advantages of the «Eva» store line in relation to competitors in terms of assortment, pricing policy and product quality have been established. The main focus of the research was on market research, which combines consumer behavior and economic trends, which is extremely important for understanding consumer needs. Marketing research helps in management by providing information relevant to decision making. The results of marketing research help reduce the level of uncertainty in management decisions. Marketing research on customer satisfaction at «RUSH» showed that positioning the network in the women's segment was a profitable solution. In recent years, RUSH has been actively growing. Using market research methods, the management of «RUSH» can make business decisions based on the results obtained, which confirm their knowledge and experience. Marketing research helps to identify market trends, so it is necessary to conduct them often to get to know customers in detail, to study their needs and desires, to learn about their behavior and be able to manage it. Having carefully researched the market, the company's business will develop and gain certain competitive advantages.

Crowdsourcing: A Critical Reflection on This New Frontier of Participant Recruiting in Nutrition and Dietetics Research

Purpose:
\n– To introduce the contents of the special issue, and provide an integrative overview of the development of observational methodologies in marketing research, as well as some directions for the future.
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\nDesign/methodology/approach:
\n– A historical review of the development of observational methods, beginning with philosophical foundations, is provided. Key philosophical debates are summarized, and trends in observational methods are described and analyzed, with particular reference to the impact of technology. Following this, the contributions to the special issue are summarized and brought together.
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\nFindings:
\n– Observational research in marketing is more than the well‐known method of “participant‐observation.” In fact, technology has the potential to revolutionize observational research, and move it beyond a solely “qualitative” method. The internet, video, scanner‐tracking, and neuroimaging methods are all likely to have a big impact on the development of traditional and innovative observation methods in the future. The articles in the special issue provide a good overview of these developments.
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\nResearch limitations/implications:
\n– The views of the authors may differ from those of others.
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\nPractical implications:
\n– Observation is a far more wide‐ranging strategy than many perceive. There is a need for more expertise in all types of observational methodologies within marketing research schools and departments, in order to take account of the vast opportunities which are currently emerging.
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\nOriginality/value:
\n– Provides an original perspective on observational methods, and serves as a useful overview of trends and developments in the field.

The qualitative research aims to develop an understanding of how consumers view the celebrity as a brand and also to measure and compare the celebrity equities. This research applies associative network theory to identify the celebrity association networks residing in the minds of the consumers using Brand Concept Maps (BCMs) methodology. It also measures the celebrity equity by measuring the relative strength, favourability and uniqueness of the associations. Three celebrities from different professions are selected for this study. Data for the construction of BCMs have been obtained from 50 respondents. The associations are shown on BCMs, and their structure has been analysed using general and central characteristics. Celebrity equity is measured using Krishnan (1996, International Journal of Research in Marketing, 13(4), 389–405) methodology. The results reveal that consumers link five categories of associations with a celebrity, namely professional associations, public-image-related associations, social responsibility- and ethics-related associations, lifestyle associations and negative associations. Further, the celebrities are found to have strong brand equities, but their relative equities differ from each other. This study reveals that the managers need to consider a wide range of associations for measuring celebrity equity. It also provides academicians and celebrity managers with a new methodology for measuring celebrity equity.

PurposeThe purpose of this paper is to examine the way American businesses and marketers used research to shape the concept of the consumer at the turn of the twentieth century.Design/methodology/approachA historical, cultural approach is used to examine published and unpublished writings of economists, marketers, researchers, and publishers from the 1880s to about 1930. The primary focus is Curtis Publishing Company, publisher of the Saturday Evening Post and Ladies' Home Journal, and creator of one of the first market research departments in the USA.FindingsThe argument is made that publishers and advertisers took the values of a republic, values which has long empowered and idealized white property owners, and redefined those values in terms of buying ability. In doing so, they embed many biases in their market research, yet gave businesses a working concept of the consumer and helped shape society's ideals of the consumer.Research limitations/implicationsAs with all historical research, it is limited by the primary sources that have survived and are available.Originality/valueThis paper shows how early market research can provide an important perspective into the making of a consumer society, and how it can be used by historians and current practitioners to understand the methods, biases, and assumptions that have guided marketers and market research.

Polymer Reaction Engineering in China

The Salt River Project (SRP), in conjunction with Sandia National Laboratories (SNL) and Energy Laboratories, Inc. (ELI), collaborated to develop, test, and evaluate an advanced solar water-heating product for new homes. SRP and SNL collaborated under a Department of Energy Cooperative Research and Development Agreement (CRADA), with ELI as SRP's industry partner. The project has resulted in the design and development of the Roof Integrated Thermal Siphon (RITH) system, an innovative product that features complete roof integration, a storage tank in the back of the collector and below the roofline, easy installation by homebuilders, and a low installed cost. SRP's market research guided the design, and the laboratory tests conducted at SNL provided information used to refine the design of field test units and indicated that the RITH concept is viable. ELI provided design and construction expertise and is currently configured to manufacture the units. This final report for the project provides all of the pertinent and available materials connected to the project including market research studies, the design features and development of the system, and the testing and evaluation conducted at SNL and at a model home test site in Phoenix, Arizona.

This Article is expected to have four principle employments. To start with, it can fill in as a content for particular research in worldwide promoting research. It gives thorough inclusion of the different issues engaged with worldwide promoting examination of both a subjective and quantitative character. Moreover, it is material to issues experienced in the developing business sector nations particularly Singapore. Second, it is reasonable when enhanced with research articles, as an asset for a class on worldwide showcasing research. Third, it very well may be utilized as an advantageous content in promoting examination or universal advertising the board courses to round out material and themes identifying with global showcasing research. Fourth, it might demonstrate valuable to experts of global showcasing research, especially in connection to issues of instrument structure and scale advancement. It should be especially significant to the individuals who are simply starting to lead look into in numerous nations for their customers. The research is intended to enable researchers to make sound research structures that will take into consideration substantial and important surmising to be made. Consideration is paid to how similarity and comparability of results in various nations can be set up. Thought is given to the theoretical system that guides inquire about just as the methodological establishments. Therefore, the third version gives more prominent consideration to issues, for example, decentering of the examination configuration, scale advancement, estimation proportionality and unwavering quality, and multi-nation information investigation. Therefore, it is trusted that it will viably serve scholarly specialists keen on the hypothetical issues identifying with global and diverse research in showcasing. Keywords-: International Marketing, Marketing Research, Process of Marketing Analysis and Ideas.

The article defines that the structural transformation of the economy is of great importance for the state, it determines the potential of its long-term development, as a result of which it becomes a strategic factor of general development not only for enterprises of a certain industry, but also for the country as a whole. That is why the structural transformation of Ukraine's economy has a dominant effect on the effectiveness of the development of the investment potential of all industrial enterprises, since today there is a decline in production, which directly depends on the latest innovative measures of the state's strategic development. On the basis of the structural priorities of the socio-economic development of Ukraine and the existing scientific, technical and innovative potential of the domestic economic sector, with the aim of ensuring competition in the scientific sphere, effective concentration of material, technical and financial resources to solve current problems in the economic sector of Ukraine, it is necessary to form long-term innovative programs in general industry in market conditions of management, where the main aspects of scientific and innovative activity of industrial enterprises are indicated. To date, in the economic field, innovations are not implemented very efficiently at effective industrial enterprises. It was concluded that the insufficient amount of financial and economic resources is one of the main reasons preventing the development of new types of products and technologies in the process of implementing innovative developments on the territory of our country. Financial institutions are reluctant to lend to risky innovative projects, and the existing financial and credit mechanism is imperfect and ensures the implementation of the results of applied scientific research in the domestic market and in the markets of developed countries of the world, where credit institutions are created with the participation of state authorities in order to provide guarantees, reducing the amount of use budgetary funds and distributing the risk between the borrower, the bank and the guarantor for the financing of innovative programs and the implementation of innovative projects. The development of industry on an innovative and scientific basis requires the training of a new generation of researchers and highly qualified specialists, ready to carry out innovative activities in market conditions.

The aquaculture industry in Egypt has witnessed rapid development as a result of the Egyptian government's plans over the past years to encourage increased investment from the private sector. However, the future development of the aquaculture industry in Egypt depends to a large extent on addressing water quality issues representing, amongst other, one of the most important limitations for increasing production. In the present study, market research was conducted aiming at identifying the willingness to adopt novel technologies in addition to identifying the main constraints and problems affecting the fish seed hatcheries sector in Egypt. The results were collected via surveys and field interviews on 20 fish hatcheries in the top 12 largest fish producing governorates in Egypt. Our results indicated that water source and quality were the most prominent contributing factors on seed hatcheries production losses. Furthermore, at present, most of the tasks related to fish seed production, including monitoring water quality parameters are done manually. Overall, our results indicated that 85% of interviewed hatcheries consider that new technological media such as, e.g. automated water monitoring and control systems, could have a positive impact in productivity while 90% is aware of the potential of new technologies to decrease the environmental impact of the sector. In conclusion, the fish hatcheries sector in Egypt perceives new technologies as suitable means to face currently existing challenges and to contribute to its sustainable expansion.

Secondary analysis of a marketing research database reveals patterns in dairy product purchases over time

This essay critiques the trend in consumer research that deliberately excludes subjects considered exceptional. Drawing from multiple traditions in sociological literature, we analyse the interaction of factors that create persistent paradoxes in social imaginaries - paradoxes that have also impacted the academic community. While the majority of scholarly publications tend to take a reductionist view of consumer concerns, the vulnerabilities faced by queer groups and sex workers are largely ignored, with sex workers being pushed to the absolute margins. The relentless pursuit of tokenism, quantified by novel contributions or citations, has further marginalized invisible narratives of hope and resilience. The article advocates for a more inclusive approach in the development of new areas of consumer research, particularly in the domains of macro marketing, public policy, and transformational consumer research.

To describe the contributions that consumers, and academic consumer researchers in particular, can make to mental health research. A literature survey and a systematic consideration of the potential advantages of consumer and academic consumer researcher involvement in health research. Consumer researchers may contribute to better health outcomes, but there are significant barriers to their participation in the research process. To date, discussion has focused on the role of nonacademic consumers in the health research process. There has been little recognition of the particular contributions that consumers with formal academic qualifications and research experience can offer. Academic consumer researchers (ACRs) offer many of the advantages associated with lay consumer participation, as well as some unique advantages. These advantages include acceptance by other researchers as equal partners in the research process; skills in research; access to research funding; training in disseminating research findings within the scientific community; potential to influence research funding and research policy; capacity to influence the research culture; and potential to facilitate the involvement of lay consumers in the research process. In recognition of the value of a critical mass of ACRs in mental health, a new ACR unit (the Depression and Anxiety Consumer Research Unit [CRU]) has been established at the Centre for Mental Health Research at the Australian National University. Academic consumer researchers have the potential to increase the relevance of mental health research to consumers, to bridge the gap between the academic and consumer communities and to contribute to the process of destigmatizing mental disorders.

Modern market conditions require constant improvement and application of innovative technologies in the food industry. The main technologies of making dessert products with low sugar content are investigated in the article. Natural and artificial sugar substitutes, their benefits and harms of use are analyzed. The latest trend in the development of the food industry in Ukraine and the world is the strengthening of integration and globalization. This situation leads to stable economic growth and ensuring the competitiveness of the food industry. An important condition for the implementation of innovative technologies and methods in the food industry is the evaluation of their effectiveness, which largely depends on the object of evaluation, the type of effect, the approach to evaluating efficiency. Today, desserts are the most popular food. The constant increase of the population and, accordingly, the satisfaction of the consumption needs of any products require innovative approaches to product technologies. The latest trends and trends in improving the quality of food products while reducing calories and increasing nutritional value lead to the creation of innovative types of dessert products with functional recognition. New types of dessert products are significantly influenced by the need for a healthy diet, taking into account all the necessary macronutrients. When creating a new functional dessert, much attention is paid to improving the nutritional value. A promising area of the development of functional products is dessert products with low energy value and low sugar content. As of today, the confectionery industry and, accordingly, dessert products are becoming increasingly popular. The total production of food industry enterprises, in terms of dessert products, is more than 1.4 million tons of products per year (3% of GDP). This house closely cooperates with agricultural enterprises of Ukraine and is one of the largest consumers of their products ˗ milk, flour, sugar, etc. In modern conditions, the food industry is stably developed, self-sufficient and occupies a leading position in both domestic and global markets. The production of dessert products is constantly growing. This trend is observed not only in Ukraine. Monitoring and research of the confectionery market in Ukraine demonstrates the fact that the largest share is occupied by domestic products. This is about 95% of the total. This percentage is provided by a highly concentrated market with a large number of food industry enterprises (about 800 companies). Modern consumers want to get something innovative as a dessert, with a low sugar content, balanced in the number of macronutrients. In a number of European countries and Japan, desserts with the addition of vitamins, minerals, sweeteners, sugar substitutes (including stevia) have become very popular.

One of the most significant structural shifts in the economy is the rapidly growing importance of the servicing sphere. Gradually, it becomes increasingly important in the modern world economy and turns into the dominant sector of the national economy. The sphere of services is characterized by such features as high dynamism, higher profit rate, high speed of capital turnover, as well as shorter payback period of investments compared to many commodity sectors of production. There is also a constant growth of the role of international tourism, which has almost inexhaustive potential for development and is a promising direction of socio-economic development of countries. Tourism activity has a multiplier effect, stimulating the development of other industries. The article is aimed at analyzing the essence and main aspects of development of the tourist services market within the world market system. As a result of the research, the essence and significance of the world market of services is considered, its structure and specific features are defined. The essence and peculiarities of the tourist services market are examined. The essence, functions and classification of tourist services are considered. The main factors that either facilitate or impede the development of international tourism are identified. The directions of influence of international tourism on economic development are determined. Based on the analysis of factors that encourage foreign and domestic companies to provide tourist services, and specific signs of the tourist services market, it is concluded that tourist services clearly define the consumer market. On the basis of the carried out research the main aspects of the development of the tourist services market are defined.