• Home
  • Search
  • Retracted] Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm
  • Cite Icon5
  • https://doi.org/10.1155/2022/8235966Copy DOI Icon

Retracted] Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm

Show More
  • Abstract
  • Highlights & Summary
  • PDF
  • Literature Map
  • References
  • Citations
  • Similar Papers
Abstract

With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.

Loading PDF

Similar Papers
  • Dissertation

Investigating Visual Communication Design in Online Courses: An Article-Based Dissertation

  • Jan 08, 2020
  • Jason Bader
  • Research Article

On the complementarity of environmental space design and visual communication design

  • Jan 01, 2020
  • International Core Journal of Engineering
  • Yong Ren +1
  • PDF
  • Research Article

The Construction of Designers’ Visual Design Thinking in the Visual Communication Design Perspective

  • Sep 22, 2023
  • World Journal of Educational Research
  • Xu Yingjun
  • Book Chapter

Research on Multiple Features and Performance of Visual Communication Design Based on Digital Media Environment

  • Jan 01, 2021
  • Hongjian Sun
  • Book Chapter

Creative Thinking Design of Visual Communication Under Big Data

  • Jan 01, 2020
  • Yihong Zhan
  • Research Article

Visual Communication Design as a Media for Preaching Punk Community Hijrah in the Digital Era

  • Jul 15, 2025
  • KnE Social Sciences
  • M Ibnu Naufal Maskuri +1
  • Conference Article
  • Citations2

Analysis of Computer Graphic Image Design and Visual Communication Design

  • Dec 01, 2020
  • Yang Xue
  • PDF
  • Research Article
  • Citations7

Research on the mathematical model construction of art and ideology in visual communication design teaching

  • Jul 01, 2021
  • Applied Mathematics and Nonlinear Sciences
  • Hu Guo +4
  • Research Article

Research on Innovative Visual Communication Design Based on New Media Background

  • Jan 01, 2023
  • Frontiers in Art Research
  • Lianxi Zhou
  • Conference Article
  • Citations1

Visual Communication Design and Research Network forms of Media

  • Jan 01, 2015
  • Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research
  • Liu Yunling
  • Research Article
  • Citations19

Ultra-accurate collaborative information filtering via directed user similarity

  • Jun 30, 2014
  • EPL (Europhysics Letters)
  • Q Guo +2
  • Research Article
  • Citations2

The Implementation of Visual Communication Design Media after Conducting Service-Learning Program

  • Jan 01, 2013
  • The International Journal of Visual Design
  • Listia Natadjaja
  • Conference Article
  • Citations8

User-Driven Support for Visualization Prototyping in D3

  • Mar 27, 2023
  • Hannah K Bako +7
  • Research Article
  • Citations23

The role of visual communication design to increase public literacy on the history of Spice Route in supporting Indonesia’s proposal toward UNESCO’s World Cultural Heritage

  • Apr 01, 2021
  • IOP Conference Series: Earth and Environmental Science
  • D Kumoratih +3
  • PDF
  • Research Article

Research on the strategy of using graphic creativity in visual communication design in the context of Internet+

  • Jun 03, 2023
  • Applied Mathematics and Nonlinear Sciences
  • Huali Lan
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.