본 연구는 상징적 상호작용이론을 이론적 틀로, 브랜드 유튜브 영상에 대한 이용자 긍정 반응을 저비용 상징 행위(좋아요)와 고비용 상징 행위(댓글 감성)로 구분하고 물리적 자극과 심리적 요인의 차별적 효과를 분석하였다. 이를 위해 정치인·CEO·연예인 등 9개 글로벌 퍼스널 브랜드의 유튜브 인기 영상171편을 추출하여 데이터를 형성하였고, 브랜드 수준과 콘텐츠 수준의 효과를 구분하기 위해 랜덤 절편 모형 분석을 실시하였다. 분석 결과, 콘텐츠 수준에서는 음향 강도가 높을수록, 그리고 콘텐츠 내용이 브랜드 정체성을 덜 반영할수록 좋아요 수가 증가하였으며, 오락성이 강할수록 좋아요 수가 더 많이 발생하였다. 반면 댓글 감성에는 브랜드 수준의 영향이나 시청각자극의 영향이 거의 나타나지 않았다. 오락성은 댓글 감성에 긍정적 효과를, 콘텐츠 정보성 정도와 업로더의 팬덤형 인기도는 부정적 효과를 야기하는 것으로 나타났다. 이러한 결과는 디지털 퍼스널 브랜딩에서 소비자 반응을 이해하고 활용할 때 좋아요와 댓글을 서로 다른 층위의 상징적 상호작용으로 접근할 필요가 있음을 시사한다. 또한 실제 브랜드 커뮤니케이션에서 목적과 대상층에 따라 감각 자극, 정보·오락 요소, 업로더 특성을 조합한 전략적 콘텐츠 설계가 필요함을 강조한다.

Higher education is the main pillar for innovative economic, technological, and social development. Japanese universities have become not only centers of education but also hubs of research and innovation. Although the Republic of Moldova and Japan are in different economic and cultural contexts, the Japanese experience offers a valuable model for the strategic integration of higher education into socio-economic development processes. The purpose of the research is to analyze the performance, policies, and evolution of the higher education system in Japan in order to identify good practices that can be transferred to the Republic of Moldova to improve the quality and efficiency of university education. Methods used: documentary and statistical analysis, comparative-descriptive analysis, policy analysis, benchmarking and policy transfer framework. The research reveals that the success of higher education in Japan is due to consistent performance-oriented policies and universities' commitment to excellence. Transferring Japanese experience to the Republic of Moldova can support the modernization of the university system and contribute to increasing the performance and relevance of higher education in relation to societal challenges.

The European Union provides unprecedented support to developing regions and autonomous territorial communities in the Republic of Moldova through the “Economic Recovery Plan for Moldova,” emphasizing the need to implement ambitious reforms for the benefit of citizens and to strengthen health systems in response to the COVID-19 pandemic. This study examined the current state of the healthcare system in the Transnistrian region and highlighted the urgent need to integrate it into the European digital ecosystem. The digital transformation of the economy and the healthcare sector in the Eastern Partnership (EaP) regions constitutes a strategic objective, with significant implications for interregional cooperation, the development of small and medium-sized enterprises, and community wellbeing. In this context, the implementation of the Living Lab concept was proposed through an innovative public–private partnership model aimed at modernizing “Family Medicine Centers” and facilitating electronic interactions of the G2C, G2B, and G2G types. Such an approach would enhance the interoperability of information systems and strengthen cooperation among universities, local administrations, businesses, and civil society. The study’s conclusions underscore the considerable potential of digital transformation to improve healthcare service delivery and economic collaboration, highlighting its role in promoting sustainable development and improving the quality of life in the region.

This paper examines David Ross’s objection to the “purity” of moral knowledge in Kant’s ethics, as presented in his commentary on the Groundwork of the Metaphysics of Morals. Ross, while accepting the a priori status of moral law, argues that it is not pure, drawing an analogy to the category of causality in natural science, which he considers a priori but empirically dependent. This study aims to clarify Kant’s position on the purity of moral law and to assess the validity of Ross’s analogy. The paper applies conceptual and textual analysis of Kant’s Groundwork and Critique of Practical Reason, focusing on the distinction between pure and impure a priori judgments, the noumenal nature of the moral agent, and Kant’s view on moral law as a “fact of pure reason.” The analysis reveals that Kant’s moral law, as embodied in the Categorical Imperative, is grounded in pure (non-empirical) causality and freedom, thereby leaving no room for empirical intrusion. The conclusion compares moral law to pure a priori propositions in mathematics, suggesting that moral judgments can share the same independence from experience. The findings indicate that Ross’s “impurity” objection fails and that Kant’s moral law retains its status as a pure...

공정한 인사제도와 윤리적 리더십은 공공조직의 혁신을 유도하는 핵심 요인으로 인식되고 있으나, 이 두 요인이 실제 구성원의 행태에 미치는 영향과 그 상호작용에 대한 실증적 분석은 아직 부족하다. 이에 본 연구는 기대이론과 사회적 교환이론을 이론적 기반으로 하여, 공정한 인사제도에 대한 인식이 구성원의 혁신행동을 어떻게 촉진하는지, 그리고 윤리적 리더십이 이 과정을 어떻게 강화하는지를 분석의 중심에 두었다. 이를 검증하기 위해 2022년 한국행정연구원이 수행한 「공직사회 세대 가치관 변화와 조직혁신」 설문조사 자료를 활용하여, 중앙부처 소속 공무원 1,021명의 응답을 바탕으로 위계적 다중회귀분석을 실시하였다. 분석 결과, 인사관리의 공정성은 혁신행동에 유의한 정(+)의 영향을 미쳤으며, 윤리적 리더십은 이 관계를 유의하게 강화하는 조절효과를 가지는 것으로 나타났다. 특히 윤리적 리더십 수준이 높은 조직 환경에서는 인사관리 공정성이 혁신행동에 미치는 긍정적 영향이 더욱 뚜렷하게 나타났다. 이러한 결과를 바탕으로 이론적·정책적 시사점을 제시하였다.

The present study examines the implementation of national sustainability strategies derived from European policies and global environmental concerns, focusing on ensuring a sustainable future for future generations. Given the environmental impact of plastic, as well as its non-biodegradability, the research analyzes the national and European legal framework that recommends a series of strategies and measures aimed at mitigating environmental impact while fostering a culture of sustainability from an early age at the national level. To conduct the study, multiple research methods were employed, including direct observation, systemic analysis, case studies, circular document analysis, data collection methods, and comparative analysis. The study’s findings indicate that, at the national level, the first companies dedicated to recycling specific types of plastic and reintegrating them into the economic cycle as equally necessary and widely used products have been established. Additionally, various awareness and promotional campaigns highlight the importance of recycling used plastic packaging, a culture of environmental responsibility is gradually emerging among users of all age groups. The novelty of this study lies in its exploration of the interconnection between the legal, academic, and economic spheres in addressing sustainability and environmental protection. This integration positions the national approach within the broader framework of global sustainability strategies.

This article reviews key essential theories to understand the actors, nature, and characteristics of the post-independence African state that emerged since the early 1960s decolonization period. In conducting academic research, a theory has multiple scholarly valuable purposes, including the quest to understand how the social world works. Theorizing state formation is the quest to understand how state formation in post-independence Africa differs from other parts of the world. Scholars argue that theorizing state formation in postindependence Africa incorporates deeply analysing the challenges originating from the progress of global economic and political systems, identifying the key roles of prominent individuals, investigating major establishments of the state, and examining the power struggle between social groups and classes. Methodologically, qualitative approach is employed that is exploratory and descriptive by collecting qualitative data from respective sources. This study is aimed at emphasizing on examining the existing theories of state formation in postcolonial Africa. The findings of this study that post-independence African states are artificially crafted by the coercive European colonial rule based on these two key theories: - the Leadership/Nation-Building and the Marxist theories of state formation.

The study perceives the ‘state’ as a collection of various institutions that execute core functions that are all basic for the survival of a certain political community. Based on this definition, state-building refers to the process of constructing new institutions, reconstructing old institutions, and consolidating the existing state institutions for the protection of social cohesion and the promotion of economic development and political stability within a given state. Accordingly, the principal objective of this study is to examine the symbiosis between state-building and regional integration in the Horn of Africa by taking the Intergovernmental Authority on Development (IGAD) Member States as a Case Study. The researchers argue that any attempt at regional integration will never be achieved in regions that consist of weak, failed, or fragile states. Unlike other regions in Africa and elsewhere, regional integration in the Horn of Africa is at an early stage, as the region is dominated by fragile and insecure states. The study used both primary and secondary data to reveal the symbiosis between state-building and regional integration.

The integration of the concept of sustainable development into the market economy is closely linked to a clear understanding of the motivations underlying the ecological behavior of consumers. The hypothesis of the study was that consumers in the Republic of Moldova are increasingly motivated to purchase ecological products, and their consumption behavior is influenced by factors such as awareness of health benefits, concern for environmental protection, income level, etc. The purpose of the study was to analyze the behavior and motivation of consumers of ecological products in the Republic of Moldova. To achieve this goal, the following tasks have been proposed: developing a questionnaire, conducting a survey and collecting data, analyzing the information obtained and formulating relevant conclusions. The methods used for the research consisted of studying domestic and foreign literature sources in the field, using the systemic approach method to study market phenomena and conducting a survey. Research results showed that in the current context, characterized by growing concerns about sustainability, climate change and the negative impact of industry on the environment, the behavior of consumers of organic products in the Republic of Moldova is becoming a topic of major interest, and the motivation for purchasing these products is constantly evolving. The initial hypothesis has largely come true. The analysis of the behavior and motivation of consumers in the Republic of Moldova showed that the orientation towards organic products is determined by factors such as awareness of health benefits, concern for environmental protection and social influences.

본 연구는 메타버스 활용이 삶의 질에 미치는 영향에 주목한다. 특히 메타버스가제공하는 가상공간의 지지적 환경을 위한 사용자의 경험 혜택인 즐거움과 상호작용성이 외로움과 우울감 같은 부정적 정서와 삶의 질 간의 관계를 조정하는 효과에 대해 분석한다. 더 나아가 본 연구는 메타버스 사용자 집단 간의 사용량 차이가 이러한 관계에 미치는 영향을 조사함으로써, 메타버스 활용의 효과를 더욱 포괄적으로 이해하고자 한다. 이에 대한 연구 결과는 메타버스 환경 설계와 정책 수립에 있어 중요한 학문적 기반을 제공하고, 사용자들이 가상 세계에서 더 건강하고 만족스러운 경험을 누릴 수 있도록 기여할 것이다.본 연구를 위하여 총 900명의 메타버스 실제 사용자 1차 표본 중 일 년 이상 지속적으로 메타버스를 사용한 278명만을 온라인 설문을 통한 패널(panel) 데이터로 구축하여 사용하였다. 연구 결과, 메타버스가 외로움과 우울감과 같은 부정적 정서를 완화하고, 궁극적으로 삶의 질을 향상시킬 수 있는 잠재력을 가진 플랫폼임을 확인하였다. 특히 메타버스의 즐거움과 상호작용성은 사용자의 정서적 안정감을 증진하는 핵심 요소로 작용한다는 점에서 의의가 크다. 이러한 결과는 메타버스가 단순한 오락 공간을 넘어, 실제로 사람들의 정서적 요구를 충족시키고 사회적 지지를 제공하는 중요한 플랫폼으로 자리 잡을 수 있다는 것을 시사한다. 그러나 메타버스사용 경험의 긍정적 효과는 사용량과 밀접하게 연관되어 있으며, 이에 따라 사용자경험의 설계와 활용 방안이 차별화될 필요가 있다.